Marketing Manager

JOB DESCRIPTION

JOB TITLE: Marketing Manager

LOCATION: South Mumbai

RESPONSIBLE TO: Principal  & DSB Committee

RESPONSIBLE FOR:

OVERVIEW OF DSB INTERNATIONAL SCHOOL - http://www.dsbindia.com/

DSB is a leading international school, situated in South Mumbai on two campuses. There are currently 199 students on roll, of over 25 nationalities. We cater mainly to the consular and expatriate communities.

MAIN DUTIES AND RESPONSIBILITIES

  1. In liaison with the Marketing sub-committee of the Board of Governors (DSB Committee), to ensure effective marketing of the school in line with a clearly defined strategy
  2. To develop the school’s online presence, via the school’s website and social media, to be regularly updated
  3. To develop consistent branding of the school and all associated promotion materials
  4. To develop and act on opportunities to broaden the school’s market reach, both locally and internationally
  5. To  enhance the outreach and liaison with consulates, multi-national companies and local companies hiring expatriates
  6. To be an ambassador for the school in all aspects of its publicity
  7. To engage local schools and community groups through events and visits
  8. To leverage primary and secondary school events including DSB Plus, Easter Egg, etc. to promote the school
  9. To work closely with the parent community to seek feedback and leverage their professional & social networks to increase awareness on the school
  10. To manage and ensure on-time delivery of the school’s annual publications, including brochures, yearbook and commemorative material
  11. To develop consistent merchandising
  12. To manage and ensure on-time publication of the schools weekly communicator
  13. To undertake any other duties of a similar level and responsibility as may be required

QUALIFICATIONS AND EXPERIENCE REQUIRED

  1. A Bachelor degree in Marketing (essential) or an MBA/Masters in Marketing (desirable)
  2. An understanding of the International School Market in Mumbai
  3. Relevant experience in marketing of educational institutions (essential)
  4. Experience of working in an international context, with clients from multiple nationalities (essential)
  5. IT and the application and skills to update a webpage.

The compensation package will be commensurate with the experience of the candidate and market benchmarks. It will include contribution to Provident Fund, Gratuity and Hospitalisation insurance. 

For more details contact: chaitra.dole@indo-german.com

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